DSDN101 - Group Assignment Two - Written

We, (Chris,Emma and Clara) had the task of creating a company slogan to sell
sportswear and promote our brand name KASI. We had come together and
brainstorm ideas that would best suit our company, its the brand that we are
trying to sell.

As we are a sports merchandise company, the intention of our advertisement is
to 'sell' the idea that KASI caters to a wide variety of sports, people and
sportswear. Keeping this in mind, we needed to think of engaging and original
ideas that we thought would best draw our customers in.

Our aim was to keep the ideas pretty much the same as our first group project
to keep the consistency when it came down to making the 15second
advertisement. This involved keeping a theme of black and white and having
some kind of sports equipment as our main focus, so it was clear what exactly
it was we were trying to sell.

Our Sports Ware Merchandise Company KASI provides to all audiences and caters
to a variety of different sports. Our advertisement displays this
appropriately given the time we had to do it in and the amount of group time
we had together.

DSDN101 - Group Assignment Two - Video

DSDN101 - Group Assignment One

Kasi Poster

Design Team: Clara da Haan, Emma Ngatai, Christopher Scott

DSDN101 - One Word Film - Final Video - Vortex

Final Animation of Vortex, Added Sound and ending that didn't cause slowing down of video, or un-smoothing. Also fits animation.

DSDN101 - P2 - One Word Film, Draft 2 Video (without sound)

Full Animation created smoother tweens as It lagged on some computers.

DSDN101 - P2 - One Word Film, Draft Videos(without sound)

A basic video of the intro for my Vortex animation, testing how smooth I can get the spiraling effect with various layers and motion tweens.

DSDN101 - P2 - One Word Film: Recorded Sound + Audacity

 

After being disappointed in the search for appropriate .wav files for my animation. I took the task of creating the sounds myself in audacity with my microphone. I had made 5-7 sounds that I tried to sync with my animation, in variations of "swhoosh, psssh, and keh" like sounds, to follow with the words as they spiraled around the middle.

DSDN101 - P2 - One Word Film: Vortex, Final, Selected Word

My final board for Vortex which is also the word I had selected to animate for my 10-50second film. I had changed the ending to swirl away rather than towards as I had trouble slowing the tween down without ruining the length of the film.

DSDN101 - P2 - One Word Film: Ooze Final Storyboard

DSDN101 - P2 - One Word Film: Sticky, Final Storyboard

DSDN101 - P2 - One Word Film: Brainstorm, Initial Ideas

Draft idea for my word, "Vortex" the word breaks up into its letter form instead of word as they as sucked towards the center of the scene, think a vacuum of black hole, this process repeats itself, a few times till a mass of words form in the center,  eventually the word enlarges from the gathering mass and screen turns white, parts of the original word fly into the scene.

The initial idea behind ooze was to apply human like features to text, the idea of something non-human but more synthetic getting an infection of some sorts, inanimate objects becoming sick or catching a virus. The purpose of this was to give it a reason to ooze, so for example, a grazed knee gets infected, puss can ooze depending on how serious the infection can be, etc.

Bubblegum, was the thought behind this, the way when after being chewed, can stick to surfaces, or to additional lumps of gum. When you pull a gumball apart far enough, tiny stringy pieces of chewing gum begin to dangle and form the space created. Thus explaining the wrapper type form at the end, the gum spat back into the wrapper.

DSDN101 - P2 - One Word Film: Brainstorm, Initial Ideas

Rough ideas draw from generated and selected words.
 
Initial Ideas/Thought In Text.


Selected/Drawn:



Ooze: Extensive use of shape tweens and text with-in text to create texture, Essential idea is the word "Ooze" will gain pore like markings on the face of the text and being to "ooze" a liquid, think "a pussing infection" pores get clogged up from over-flow of slimy substance oozing from the text, causes inflammatory, thus ooze beings to drip more faster, faster thus filling the scene and Turing it black.

Implode: Pulsing text, enlarges, takes over all screen space, quickly gets sucked back in, to a smaller version of text, expands again, explodes inwards and vanishes. End scene, words lightly fly down from top of scene, particles left over?

Decay: Give the text an essence of life in time lapse, text grows old and begins to decay into a skeletal version of its former self, typeface swaps out.

Organic: Text starts in a seed like shape, begins to sprout into a word, thing circular, curved shapes, word appears along shapes.

Vortex: Text begins static on stage with the use of motion tweens, letters begin to follow each other off stage sweeping to one of the sides. Letters begin to spiral as if being drawn/sucked into the middle of the scene, at end process beings to reverse the last spiral and the word "vortex" gets spat back out of the vacuum.

Text Ideas:

Ember: Begin with wood/grain texture on text, text ignites, burning(shape tween for flame effect?) Text turns from white to black with black grain, pulsing from white to black to specify an ember effect, giving the text a glowing effect. This would be achieved with the use of frames on different layers, swapping symbols in and out of the scene.


War: Create a sense of conflict between the text, eventually text breaks out in fight, trying to gain area on scene(fighting over land? resources? etc..)

DSDN101 - P2 - One Word Film: Brainstorm, Initial Ideas

Eight Words I came up with for my brainstorm, Ooze, Ember, War, Sticky, Organic, Vortex, Implode and Decay. After doing a brain storm, I selected words that I had interest in and begin looking for appropriate typefaces to use within my animation. Typefaces were downloaded off "dafont.com"
As followed. Helvetica Light Std, Kaine, Matchbook Serif,  Matchbook, Pseduo, Futurist and Normal Tryout.